Ep 094: Christmas Planning at Next Level Church
Welcome to Episode 94 of the Joshua Gagnon Leadership Podcast!
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On today’s episode we will be talking about how we plan and promote Christmas at Next Level Church within all of our departments.
Takeaways from this episode:
We’re not trying to do anything different, trick people, or bait and switch people around Christmas time. We want it to be the same when they come back the following week.
Christmas is special because of the holiday, but not for the format our experiences.
We put the same amount of effort and planning into Christmas as we would any other weekend at NLC.
What we consider when picking experience times for Christmas Eve: morning vs. evening, portable vs. permanent, and the day of the week it falls on.
We have two ways of advertising Christmas at NLC: internal and external. The approaches are both different.
If you are using a series around Christmas time, make sure that the message makes sense on their own for new guests coming in.
If you are a multisite church decorating for Christmas, create a scheme (colors, decor ideas, etc.) for your locations to use as a guideline to keep it cohesive.
You can do something this Christmas to market your church. You don’t need a huge budget or endless resources, just start small and be creative!
Play off the cultural relevance of Christmas with your marketing to grab people’s attention.
Quotes from this episode:
“Christmas is one of the few times of the year where church is on people’s minds.” -Daniel King
“We always have to think of our target audience when planning our marketing methods for Christmas.” -Daniel King
“Put as much energy and effort into the few weeks after Christmas to get people to come back.” -Daniel King
“What you can do the next three or four weeks after Christmas is equally as important as Christmas itself.” -Daniel King